Mitch Bruzzese - Content Manager

While studying a Diploma of Screen and Media (Focused on Social Media) at TAFE, I produced content for TAFE Media’s official Instagram, TikTok, and website. My role involved planning storyboards, collaborating with fellow students, and shooting engaging, on-brand content that highlighted campus life and student experiences.

I oversee the content strategy and production for Mitch across all social media platforms. My responsibilities include reviewing creative briefs, brainstorming and storyboarding concepts, assisting with shoots, and editing video content. I also manage content scheduling, optimise posting times, and write compelling captions to deliver consistent, on-brand storytelling that authentically reflects the influencer’s voice and aligns with brand partners.

As ItsFroggez, I produce gaming and pop culture content for TikTok, Instagram, Twitch, and other social media platforms. I handle every aspect of production, from livestreaming, video editing, content scheduling and brand partnerships. My focus is on building an engaged community through consistent, genuine storytelling.

I joined Jetset in March, just as the Sydney team was getting started with three plumbers, and it has been amazing to see the team grow to eight by October. Since then, I have helped build and shape Jetset's online presence and community, bringing the brand's personality to life across social media. I lead the social media team, ensuring everything we create aligns with Jetset's systems, processes, content calendar, and overall marketing goals. I oversee and approve engaging, high-quality content and campaigns that drive brand awareness, connection, and trust. A significant part of my role is creating content of our Sydney plumbers - capturing their work, personalities, and customer stories to strengthen Jetset's local presence and community feel. I manage our Notion pages, including the content planner and calendar, to keep everything running smoothly and on schedule. I also design and approve creative assets for social media, newsletters, and meta ads, ensuring our branding remains consistent and visually strong across every platform. Using Later, I schedule posts for Instagram, TikTok, Facebook, X, and YouTube, and I regularly produce marketing assets like service photos, videos, customer testimonials, and suburb shots for use across Jetset's website, email campaigns, and paid advertising. I also handle community engagement by replying to messages and comments, building genuine relationships with our audience, and keeping Jetset's online community positive and connected.